SIERRATEL Set To Rebrand Image


By Aruna Rashed Toma Bangura

The newly designated Managing Director of the Country’s only Telecommunication Company (SIERRATEL), Senesie Kallon has at the recently held commissioning ceremony to rebrand the company stated that SIERRATEL is willing and able to contribute eighty-nine billion Leones (Le 89,000,000,000) into the country’s gross domestic revenue by the end of 2019. This, he said, is as a result of the fact that the company has asked the government to offer it the sum of forty four billion Leones (Le 44,000,000,000), in a bid to resuscitate the company’s national and international status.

The company, he said, needs the said sum to meet government’s annual revenue of eighty-nine billion Leones.

He furthered that the company is currently embarking on robust revenue generation drive to actively deliver quality and affordable service countrywide in order to gain national credibility.

Senesie Kalloh said the company’s target is to install about seventy new sites to cover the whole country and he also assured of transformation and expansion of service.

The Chairman of National Commission for Privatization, Umaru Napoleon Koroma Esq. commended SIERRATEL new MD for his significant progress to expand its services.

He assured that his Commission will give full fledged support to government for cost saving measures to be more effective and productive. He ended up by stating that NCP will help with more capital intensive programmes.

The chairman of the Oversight Committee in Parliament for Information and Communications said if they achieved in developing the company’s infrastructure it would help end in the overall rebranding and expansion drive.

He said they will look into the current laws of the company and try to implement strong laws that will enable SIERRATEL to provide better services for its numerous customers.

The Minister of Information and Communication Mohamed Rhado Swarray said that his ministry will make sure that the company’s standard is improved to help boost government revenue drive. He said SIERRATEL is a critical player in providing broadband internet in the telecoms industry.